“三农”类短视频助力乡村振兴策略研究

Research on the Strategy of “Three Rural” Short Video Assisting Rural Revitalization

国家实施乡村振兴战略是实现“两个一百年”奋斗目标和中华民族伟大复兴中国梦的必然要求。短视频作为新时代传播工具,在乡村振兴战略实施中起着重要作用。在此背景下,本文通过研究短视频如何赋能乡村振兴、分析传播策略、指出短视频助农相关痛点并给出相应对策,以期为短视频平台更好地服务于乡村振兴提供一定的参考。

The implementation of the rural revitalization strategy by the country is a necessary condition for achieving the “Two Centenary Goals” and the Chinese Dream of the great rejuvenation of the Chinese nation. Short videos, as a communication tool in the new era, play an important role in the implementation of rural revitalization strategies. In this context, this article studies how short videos empower rural revitalization, analyzes communication strategies, points out pain points related to short videos helping agriculture, and provides corresponding countermeasures, in order to provide a certain reference for short video platforms to better serve rural revitalization.