新时期主题图书“走出去”的路径创新探究——以《叽哩咕南海探秘》为例

Exploring the Path Innovation of “Going Global” Theme Books in the New Era—Taking Jiligu’s Exploration of the Secrets of the South China Sea as an Example

随着“一带一路”、“双循环”等国家战略的不断出台,为我国图书“走出去”注入新动能。疫情常态化下互联网技术的迅猛发展也为图书贸易带来新的挑战和机遇。由山东美术出版社出版的《叽哩咕南海探秘》系列图书作为“十三五”国家重点图书出版规划项目,并入选第二届“一带一路”出版合作典型案例,是新时期我国主题出版物“走出去”的重要成果。本文通过创新扩散理论剖析其海外版权输出的具体路径与策略,探讨在国际领域讲好中国故事,弘扬中国文化的新方式,以期为新时代中国主题图书的版权输出路径创新提供可行建议。

With the continuous introduction of national strategies such as the “The Belt and Road” and the “double cycle”, new momentum has been injected into the “going global” of China’s books. The rapid development of internet technology under the normalization of the epidemic has also brought new challenges and opportunities to book trade. As a national key book publishing planning project during the 13th Five Year Plan period, the series of books Jiligu’s Exploration of the Secrets of the South China Sea published by Shandong Fine Arts Publishing House were selected as typical cases of the second “The Belt and Road” publishing cooperation, which is an important result of China’s theme publication “going global” in the new era. This article analyzes the specific paths and strategies of overseas copyright export through the the-ory of innovation diffusion, explores new ways to tell Chinese stories well, and promotes Chinese culture in the international field, with the aim of providing feasible suggestions for the innovation of copyright export paths for Chinese theme books in the new era.