乡村振兴视域下湘西州红色非物质文化传播路径研究

Study on the Path of Red Intangible Culture Communication in Xiangxi State under the Perspective of Rural Revitalization

湘西州的红色非物质文化资源丰富,对于当地乡村建设方面具有重要价值,但湘西州红色非物质文化在传播过程中还存在着如传播力度不足、传播模式老套、传播内容同质化严重等一系列问题,不利于当地乡村建设进一步发展。因此,湘西州红色非物质文化传播需要通过构筑多元主体、创新传播模式、突出地域特色等方面协同发力的措施,从而开辟湘西州红色非物质文化传播新路径,推动当地乡村振兴事业迈上新台阶。

The red intangible culture of Xiangxi State is rich in resources, which is of great value to the construction of the local countryside. However, the red intangible culture of Xiangxi State still has a series of problems such as insufficient communication, old-fashioned communication mode, and serious homogenization of the communication content in the process of communication, which is detrimental to the further development of the local countryside construction. Therefore, the communication of red intangible culture in Xiangxi State needs to be coordinated by the means of constructing multiple subjects, innovating communication modes and high-lighting regional characteristics, so as to open up a new path for the communication of red intangible culture in Xiangxi State, and promote the cause of rural revitalization of the local countryside to a new level.