图像与舆情:云南省重大突发事件图像舆情的特征分析

Image and Public Opinion: Characteristics Analysis of Image Public Opinion in Major Emergencies in Yunnan Province

“图像转向”是人文社科一次重要的理论转向,在传播学领域,图像传播已成为学界关注的新的问题领域,视觉修辞、视觉框架及相关问题成为理解媒介图像和舆情图像的新路径。本文从视觉修辞、视觉框架等视角对云南省(2012~2022)重大突发事件进行图像舆情分析。研究发现:云南省重大突发事件图像舆情的特征体现为:图像舆情优先框定舆情发酵的风险走向;图像舆情的跨域映射力增强社会矛盾;图像舆情的情感动员能力辐射全社会;图像舆情的监测需要建立大数据机制。

“Image turn” is an important theoretical turn in humanities and social sciences. In the field of communication, image communication has become a new problem field of academic attention, and visual rhetoric, visual framework and related issues have become a new way to understand media images and public opinion images. This paper analyzes the image public opinion of major emergencies in Yunnan Province (2012~2022) from the perspective of visual rhetoric and visual framework. The research finds that the characteristics of image public opinion in major emergencies in Yunnan Province are as follows: image public opinion gives priority to frame the risk trend of public opinion fermentation;the cross-domain mapping of image public opinion enhances social contradictions;the emotional mobilization ability of image public opinion radiates the whole society;the monitoring of image public opinion needs to establish a big data mechanism.