基于媒介可供性的社交平台用户情感表达研究

Research on User Emotional Expression of Social Platforms Based on Media Availability

2017年潘忠党将媒介可供性划分为:生产可供性、社交可供性以及移动可供性。情感与情绪传播是非常重要的社会传播内容。社交媒体通过创造传播场域赋权用户进行情感表达,同时也容易在这种场域中造成情感异化甚至形成负面舆论。微博环境是国内比较典型的公共领域,本文利用媒介可供性的视角,将就近三年来微博发生的具有影响力的舆论事件进行分析,阐述媒介平台由传统信息传播向服务转变。

In 2017, the Pan Zhongdang classified media availability into: production availability, social availability, and mobile availability. Emotion and emotional communication are very important contents of social communication. Social media empowers users to express their emotions through the creation of communication domains, which can also easily lead to emotional alienation and even negative public opinion. The Weibo environment is a typical public domain in China. This article analyzes the influential public opinion events that have occurred on Weibo in the past three years from the perspective of media availability, and elaborates on the transformation of media platforms from traditional information dissemination to services.