融媒体背景下的非遗文创产业化研究

Research on Industrialization of Non-Legacy Literature Creation under the Background of Financial Media

自2009年“融媒体”概念被首次提出后,逐步实现了资源通融、内容兼融、宣传互融、利益共融,与此同时我国的非遗文创产业也正面临着诸多的机遇与挑战。本文主要研究融媒体环境对非遗文创产业化的影响以及融媒体背景下的非遗文创产业化创新对策。

Since the concept of “financial media” was first proposed in 2009, it has gradually realized resource integration, content integration, and publicity and interest integration. At the same time, the non-cultural innovation industry in China is also facing many opportunities and challenges. This paper mainly studies the influence of the financial media environment on the industrialization of non-legacy literature creation and the countermeasures of industrialization innovation of non-legacy literature creation under the background of financial media.