批评话语视角下西方主流媒体对中国形象的塑造——以BBC纪录片《中国创造》为例

The Shaping of China’s Image by Western Mainstream Media from the Perspective of Critical Discourse Analysis—Taking the BBC Documentary “Designed in China” as an Example

本文运用费尔克劳的三维分析框架,从文本、话语实践和社会实践三个方面来分析BBC拍摄的纪录片《中国创造》对中国形象的塑造。研究发现,BBC对中国形象刻画的总体基调虽以消极为主,旨在突出中国存在的社会问题,但在陈述事实上的基础上,亦肯定赞赏中国科技发展带来的社会变化。BBC如此塑造中国形象的原因可能与中国综合国力的发展和西方对世界的反思有关。但是同时应该注意到,西方社会还是难以摆脱“西方中心论”的价值观,彻底转变对其中国的固有印象尚需时间。

This paper adopts Fairclough’s Three-Dimensional Analysis Framework to analyze the image of China created by BBC Documentary “Designed in China” in terms of text, discourse practice and social practice. The result shows that although BBC aims at highlighting a variety of social prob-lems from a negative perspective when drawing the image of China, it also acknowledges the social changes brought about by the development of China’s science and technology. The reason why BBC portrays China’s image in such a way may be related to the development of China’s comprehensive national strength and the western reflection on the world. However, it should also be noted that it is far from easy for the western society to remove the “western centered” values;thus it will take time to completely change its stereotyped impression of China.