全非网对中石油企业形象的话语建构——基于语料库的批评话语分析视角

Discursive Construction of CNPC’s Corporate Image on AllAfrica—A Corpus-Based Critical Discourse Analysis

本文以全非网中关于中石油企业的报道为语料,分析非洲媒体构建了怎样的中石油企业形象,采用何种语言手段,背后隐藏着何种意识形态。研究发现,全非网一方面塑造了中石油作为经济实力雄厚的国际石油企业形象,同时,又突显了中石油的央企身份,把中石油塑造成了一个苏丹政府的政治合谋者。具体而言,在文本维度上,新闻报道运用积极词汇强调中石油为苏丹经济发展做出贡献,也巧妙使用“掌控者”等,曲解中石油商业活动背后的政治动机。在话语实践维度上,报道大量引用中苏两国政府官员的言语,强调中石油对两国外交关系的重要意义,反映了非洲媒体对我国央企的政治化建构。在社会实践维度上,非洲媒体深受西方意识形态影响,倾向于把中石油央企身份进行过度政治化解读,淡化该国际化大型石油企业的商业性。

Based on news report of CNPC in AllAfrica, this study investigates what image is constructed by African media, by what linguistic means, and what factors accounted for this construction. This study finds that AllAfrica, on one hand, shapes CNPC as an enormous international oil enterprise, on the other hand, it highlights CNPC as a stated-own company, stressing CNPC as a political con-spirator of Sudanese government. Specifically, in textual level, news reports use positive words to emphasize the contribution of CNPC to the economic development of Sudan. At the same time, news coverage also skillfully uses the words “control” to stress the political motivation behind the business activities of CNPC. In the dimension of discourse practice, news reports frequently quote the words from Chinese and Sudanese officials and repeatedly stress the significance of CNPC to the diplomatic relations between the two countries, which reflects the politicization construction of CNPC. In terms of social practice, under the influence of western ideology, African media tend to over-politicize the identity of CNPC as a state-backed oil enterprise and dilute the commercial meaning of this international large oil enterprise.