从口译质量评估的角度看苹果发布会现场同传

Simultaneous Interpreting of Apple Product Press Conference from the Perspective of Interpreting Quality Evaluation

科技的发展日新月异,不同国家之间发展速度不尽相同,由此产生了互相交流、互相学习的需要。科技产品发布会就是其中一个重要的平台。苹果公司产品发布会现场配备了同声传译的服务,为我们进行口译质量评估提供了很好的素材。本次质量评估结合了从口译本身内容出发的评估和听众对整场口译的评价。结果显示,两者之间的信度和效度显现出相互验证的互补作用,丰富了口译质量评估体系实证数据,也有利于译员根据市场反馈改进口译策略。

The development of science and technology is changing with each passing day, and the develop-ment speed of different countries is not the same, resulting in the need for mutual exchange and learning. The launch conference of scientific and technological products is one of the important platforms. Apple’s product launch site is equipped with simultaneous interpretation service, which provides us with good materials for interpreting quality assessment. This quality assess-ment adopts a combination of the assessment based on the content of the interpretation itself, and the audience’s evaluation of the whole interpretation. The results show that the reliability and validity of the two show a complementary role of mutual verification, enriching the empirical data of the interpretation quality assessment system and helping interpreters improve their interpretation strategies in accordance with the market feedback.