原型范畴理论视阈下的网络表情包现象研究

Research on the Phenomenon of Network Emoticons under the Visual Threshold of Prototype Category Theory

网络表情包通过一定的形式表达一定的意义,是一种形义结合的符号。网络表情包由图像直接表义具有较大的多义性,通过添加符号元素提高表情包的质量,能够使表情包按照交际主体的意愿传递具象化的信息,缩小使用范围的同时也使得表情包得以增殖。表情包通过提高质量实现数量增殖能够反映交际主体认知结构中范畴化下义层次的建构,认知结构中以现实体验为基础形成的意象图式是网络表情包得以运作的关键。

Network emoticons express a certain meaning through a certain form, and it is a symbol that combines form and meaning. Network emoticons have great ambiguity in the direct representation of images. By adding symbol elements to improve the quality of emoticons, emoticons can convey concrete information according to the wishes of the subject of communication, and while narrowing the scope of use, it also makes emoticons more effective. By improving the quality and realizing the proliferation of emoticons, it can reflect the construction of categorical and hyponymous levels in the cognitive structure of communicative subjects. The image schema formed on the basis of real experience in the cognitive structure is the key to the operation of network emoticons.