地方文化对外交流话语体系构建分析——以北京市政府网站英文版为例

Analysis on the Construction of Discourse System of Local Culture Communication with Foreign Countries—Case Study on English Website of Beijing Municipal Government

政府门户网站外文版是中国文化对外传播和交流的一个重要窗口,也是中国对外话语体系建设的有机组成部分。本文基于语言学理论视角,以北京市政府网站英文版为例,重点讨论了北京文化对外话语体系的构建现状和改进机制。总体来看,该网站彰显北京传统文化特色,栏目布局合理,但在话语叙事上模式单一,存在中式英语表达、语法搭配不当、专有名词前后不一致等语言问题。话语叙事不当将影响文化传播效果和对外交流话语体系构建。鉴于此,本文提出通过重视语言在文化传播中的作用、加强概念框架的创建和增强文化话语叙事能力等策略来优化地方文化对外交流话语体系建设,以达到促进我国国际话语权提升的目的。

The foreign version of the government portal website is an important window for the communication and exchange of Chinese culture to the outside world, as well as an integral part of the construction of China’s discourse system of communication with foreign countries. Based on the linguistic perspective and taking the English version of the Beijing government portal website as a case study, this paper focuses on the construction status and improvement mechanism of Beijing’s cultural discourse system with foreign countries. On the whole, the website highlights the characteristics of Beijing traditional culture, and the column layout is reasonable. However, in terms of discourse narrative mode, there are some language problems, such as Chinglish expression, improper grammatical collocation, and inconsistent proper nouns. Inappropriate discourse narrative will negatively affect cultural transmission and the construction of the discourse system of foreign communication. Therefore, this paper proposes to optimize the construction of local cultural discourse system by attaching importance to the function of language in cultural communication, strengthening the establishment of conceptual framework and enhancing the narrative ability of cultural discourse, in order to promote China’s power of discourse in the world.