商务英语写作教材编写标准化研究

A Study of the Standardization of the Textbook Compiling of Business English Writing

随着时代的飞速发展,标准化已从生产行业延伸到其他行业,包括教育行业,成为行业核心竞争力的基本要素。教材是课程标准的物化形态,但作为教师帮助学生实现课程学习目标的工具和跳板,其也应该有自己的标准。本文通过对商务英语写作教材的编写实践,总结出下述几项规范值得编者和出版者认真参考:编写程序的标准化;教材形式的立体化;语料与任务的真实性;以需求分析为标准确定教材内容。

With the development of the times, standardization has extended from the production industry to other industries, including the education circles, and has become the basic element of the core competitiveness of the industry. Textbooks are the materialized form of curriculum standards, but as a tool and springboard for teachers to help students achieve curriculum learning objectives, they should also have their own standards. Through the practice of compiling the textbook of business English writing, this paper summarizes several main compilation standards for peer reference: standardization of compilation procedures;three-dimensional form of teaching materials;authenticity of corpora and tasks;and the content of teaching materials based on demand analysis.