新媒体话语中的安徽形象——基于语料库的话语分析

Image of Anhui in New Media Discourse—Discourse Analysis Based on Corpus

在“互联网+”的时代大背景下,新媒体引导网络舆论,对区域形象传播的影响越来越大,同时通过新媒体来塑造和传播区域形象已经成为一个重要手段。随着国家经济的快速发展,安徽作为欠发达省份正在不断崛起,但其社会经济发展仍面临多方面的问题,了解安徽的形象现状,发现安徽形象的问题,对地域发展起到至关重要的作用。本文建立小型语料库,使用语料检索软件,通过词频统计、高频词索引行和词簇等手段,进行定性和定量分析,从经济、政治及文旅维度分析安徽形象现状,凸显传统农业大省向新兴产业聚集地的跨越发展,体现安徽保障民生,刻画安徽丰富且各具特色的红色和自然旅游资源,并据此提出改善安徽形象的策略建议,如加强宣传推广、建设旅游品牌、提升旅游服务质量、加强旅游设施建设,同时应发展优势产业,从而提升安徽在全国乃至全球的知名度和美誉度,推动安徽的经济社会发展。

In the “Internet+” era, the new media guides network public opinion, increasing the impact of re-gional image communication. At the same time, through the new media to shape and spread the image of the region has become an important means. With the rapid development of the national economy, Anhui is rising as an underdeveloped province, but its social and economic development still faces many problems. To understand the status quo of Anhui’s image and discover the problems of Anhui’s image play a vital role in regional development. In this paper, a small corpus is set up and corpus retrieval software is used to conduct qualitative and quantitative analysis by means of word frequency statistics, high-frequency word index lines, word clusters, etc. The image of Anhui province is analyzed in terms of economy, politics and cultural tourism, which highlights the leaping development of traditional agricultural provinces into emerging industrial clusters, embodies the protection of people’s livelihood in Anhui, depicts the rich and distinctive red and natural tourism resources in Anhui, and therefore makes strategic suggestions for improving the image of Anhui. For example, we should strengthen the publicity and promotion, build the tourism brand, improve the quality of tourism service, strengthen the construction of tourism facilities, and develop advantageous industries, so as to enhance the popularity and reputation of Anhui in China and even in the world, so as to promote the economic and social development of Anhui.