模因论视域下网络流行语的传播机制研究——以网络缩写词“yyds”为例

An Analysis of the Dissemination of Internet Buzzwords on the Perspective of Memetic Theory—Taking Internet Acronym “yyds” as an Example

21世纪,是属于因特网的时代。网络以其内容的多样性和创新性以及传播手段的多元化得以吸引大量年轻用户,也带动了网络流行语的发展。现今,网络流行语早已进入了人们的日常话语体系。而网络缩写词作为新型语言表达方式,将汉语词汇或者成语首字母缩写,继而传递信息内容并进行情绪表达,也逐渐融入到用户的日常生活中。为了更好地揭示网络缩写词的传播机制,本研究尝试借用模因论,以网络缩写词“yyds”为例,深入解读网络流行语起源、发展以及传播的机制,为进一步研究网络流行语发展动因及其传播机制提供更多理论依据。

The 21st century is the era of the Internet. The Internet has attracted a large number of young us-ers with its diversity and innovation of content and diversified means of communication, and has also led to the development of Internet buzzwords. Nowadays, Internet buzzwords have entered people’s daily discourse system. As a new type of language expression, Internet acronyms, which abbreviate Chinese vocabulary or idioms to convey information and express emotions, have been gradually integrated into the daily lives of users. In order to better reveal the propagation mecha-nism of Internet acronyms, this study tries to borrow the memetic theory and take the Internet ac-ronym “yyds” as an example to deeply interpret the origin, development and propagation mecha-nism of Internet acronyms, so as to provide more theoretical bases for the further study of Internet acronyms’ motivation and propagation mechanism.