语言景观视域下多元城市形象构建与提升研究——以亚运城市绍兴为例

Research on the Construction and Promotion of Multiple City Image from the Perspective of Linguistic Landscape—Taking Shaoxing, the Asian Games City, as an Example

城市形象与语言景观紧密相连,语言景观作为城市形象的重要载体,对于塑造城市形象、传播城市文化具有重要意义。本文通过调查与分析绍兴市语言景观的类型、特点、分布,以及与第十九届杭州亚运会元素的融合情况,揭示了城市语言景观的现状。在此基础上,提出了针对性的优化策略,旨在提升绍兴市城市语言景观的质量和多样性,展现城市的国际化风貌和本土文化魅力,进而推动城市文化的传播和城市形象的塑造。

The city image is closely related with the linguistic landscape, and the linguistic landscape, as an important carrier of the city image, is of great significance for shaping the city image and disseminating the culture of the city. By investigating and analyzing the types, characteristics and distribution of the linguistic landscape in Shaoxing city and its integration with the elements of the 19th Asian Games Hangzhou, this paper reveals the current situation of the city’s linguistic landscape. Furthermore, optimization strategies are proposed, aiming to improve the quality and diversity of linguistic landscape in Shaoxing, show the city’s international style and local cultural charm, and promote the dissemination of city culture and the city image.