“新型城镇化”背景下城镇地区语言景观研究

Research on Linguistic Landscape in Suburban Areas under the Background of “New Urbanization”

作为一种语言景观,店铺标牌是研究语码分布和语码特征的理想对象。本文以江苏镇江市城镇地区的街道店铺标牌为研究对象,分析其语码分布和语码特征。研究发现,汉语是最主要的语码,在主体语言景观与非主体语言景观中占据重要地位,显著语码与主要语码均以汉语为主导;英语主要在视觉效果层面具有凸显性,但使用范围极为有限。新型城镇的建设促进了英语语码的融入,语言景观逐渐偏向城市化。但由于城镇居民的不适应,形成一些拼接杂糅形的语言景观。本土方言的地位受到一定影响。本研究可为未来的城镇建设与街区规划提供一定的参考。

As a form of linguistic landscape, shop signs are ideal objects for studying the distribution and characteristics of language codes. This paper takes the street shop signs in suburban areas of Zhenjiang, Jiangsu Province, as its research subject, analyzing their language code distribution and characteristics. The study found that Chinese is the most dominant language code, occupying an important position in both the central and non-central linguistic landscapes. Both prominent and primary language codes are predominantly Chinese. English mainly stands out in terms of visual effect but is very limited in its usage. The construction of new towns has promoted the integration of English language codes, gradually making the linguistic landscape more urbanized. However, due to the residents’ adaptation challenges, a mixed and patchwork linguistic landscape has formed. The status of local dialects has been somewhat affected. This study can provide certain references for future suburban construction and neighborhood planning.