新媒体语境下国家身份建构的人际语用研究——以“CGTN”哔哩哔哩账号为例

An Interpersonal Pragmatic Study on the National Identity Construction in the Context of New Media—A Case Study of the Bilibili Account of “CGTN”

本研究基于人际语用学视域下身份建构的社会建构主义原则、交互原则、站位原则和指示原则,以“CGTN”哔哩哔哩账号发布的相关视频为语料,定性分析新媒体语境下中国国家身份建构。研究发现,“CGTN”哔哩哔哩账号相关视频通过主动展现、关注外部、互动交流,并在话语中建立“真实/虚假”“相似/差异”交互关系对,进行趋同或趋异站位、标识身份、呈现身份类属等方式从多方面建构多元的中国国家身份。

Based on the identity construction principles within interpersonal pragmatics including social constructionist principle, positionality principle, indexicality principle and relationality principle, this study takes videos from the Bilibili account of “CGTN”(China Global Television Network) as corpus to qualitatively analyze China’s national identity construction in the context of new media. Results show that videos from the Bilibili account of “CGTN” construct China’s multifaceted national identities in various ways such as presenting itself proactively, paying attention to the external world, as well as communicating and interacting. Also, these videos establish “true/false” and “adequation/distinction” relational dyads, and take convergence or divergence positions as well as make identification and presentation to identity categories.