基于语料库的航运企业身份建构批评话语分析——以海丰国际和Unifeeder为例

Corpus-Based Critical Discourse Analysis of Identity Construction in Shipping Companies—Taking SITC International and Unifeeder as Examples

航运业作为国际贸易的关键支柱,扮演着至关重要的角色。航运企业,作为这一行业的主要参与者,其身份建构不仅关乎企业自身的形象塑造和品牌建设,更直接影响着其在国际市场竞争中的地位和影响力。但基于航运企业的身份建构研究的重要性常被忽略。本文利用Antconc语料库工具,根据海丰国际控股有限公司和Unifeeder船公司官网新闻报道自建语料库,从特定词频、索引行分析、搭配词三个层面进行语言分析,从“指称策略”、“述谓策略”、“视角化策略”范畴出发探究二者话语策略的运用,最后从社会历史语境角度讨论企业身份建构与背后社会意识形态之间的关系。研究发现,二者在身份建构层面存在着相似之处,同时受不同文化的影响,又展现出各自的特点。本研究为航运企业身份建构提供了实践经验。As a key pillar of international trade, the shipping industry plays a vital role. As a major participant in this industry, the identity construction of shipping companies is not only related to their own image building and brand building, but also directly affects their status and influence in the international market competition. However, the importance of identity construction research based on shipping enterprises is often overlooked. This paper uses the Antconc corpus tool to build a self-built corpus based on the news reports on the official websites of SITC International Holdings Co., Ltd. and Unifeeder shipping companies, conducts language analysis from the three levels of specific word frequency, index line analysis and collocation, explores the application of the two discourse strategies from the categories of “referential strategy”, “predicate strategy” and “perspective strategy”, and finally discusses the relationship between corporate identity construction and the underlying social ideology from the perspective of socio-historical context. The study found that there are similarities between the two in terms of identity construction, and at the same time, they are influenced by different cultures and show their own characteristics. This study provides practical experience for the identity construction of shipping enterprises.