多模态话语分析研究——以《英雄的湖北》英文宣传片为例

Research on Multimodal Discourse Analysis—Taking the English Promotional Video “Heroic Hubei” as an Example

近年来,多模态话语分析已成为语篇分析的研究热点。本文选择了《英雄的湖北:浴火重生,再创辉煌》英文宣传片进行多模态话语分析。通过对其图片、声音和文字所传达的含义进行分析,目的是说明在次宣传片里模态之间如何协同作用,提高对英文宣传片制作理论的理解。此外,本研究还旨在推动中国声音的国际传播,使宣传片在目标语文化中更有效地传播和交流。通过解析模态之间的互动,希望为英文宣传片的制作提供理论支持,并为中国文化在国际语境中的传播提供宝贵的参考,从而促进跨文化交流和理解。In recent years, multimodal discourse analysis has become a research hotspot in discourse analysis. This paper selects the English promotional video “Heroic Hubei: Reborn from Fire, Creating Glory Again” for multimodal discourse analysis. By analyzing the meanings conveyed through its images, sounds, and texts, the aim is to illustrate how the modes in this promotional video work synergistically, thereby enhancing the understanding of the theory behind English promotional video production. Additionally, this study aims to promote the international dissemination of China’s voice, making the promotional video more effectively communicated and understood within the target language culture. By analyzing the interaction between different modes, the hope is to provide theoretical support for the production of English promotional videos and offer valuable references for the dissemination of Chinese culture in an international context, thereby promoting cross-cultural exchange and understanding.