华清宫语言景观的实证研究:语码取向、语符使用及规范建议

An Empirical Study on Linguistic Landscape in Huaqing Palace: Coding Orientation, Linguistic Symbol Usage, and Standardization Recommendations

文章以国家级5A级景区华清宫的语言景观为研究对象,共搜集到297个有效样本,通过实地调查、数据分析以及对比分析,运用Scollon & Scollon (2003)的场所符号学理论,探究华清宫语言景观的语码取向及语码呈现方式,调查景区内语言文字使用状况,并针对其不规范现象提出有效建议。This study focuses on the linguistic landscape of Huaqing Palace, a national 5A-level scenic area. A total of 297 valid samples were collected through field surveys, data analysis, and comparative analysis. By applying Scollon & Scollon’s (2003) theory of place semiotics, this research explores the code orientation and code representation of the linguistic landscape at Huaqing Palace, investigates the usage of language and script within the scenic area, and proposes effective recommendations for addressing non-standard phenomena.