模因视角下网络流行语的传播与反思

The Communication and Reflection of Network Buzzwords from the Perspective of Meme

随着互联网的高速发展,网络流行语应运而生。为探讨网络流行语的发展规律,本文根据弗朗西斯·海拉恩提出的模因生命周期说,选取《三联生活周刊》发布的2023年的部分网络流行语,探究其起源、生成与传播,进而分析其产生动因。最后研究其背后反映的社会现象与影响,并提出了一些相关建议,旨在营造一个健康的网络环境。With the rapid development of the Internet, network buzzwords come into being. In order to explore the development law of network buzzwords, this paper this paper selects part of network buzzwords published by Sanlian Life Weekly in 2023 according to the theory of meme life cycle proposed by Francis Hylen, explores their origin, generation and dissemination. Finally, this paper studies the social phenomena and influences reflected behind them and puts forward some relevant suggestions to build a healthy network environment.