文化振兴视域下特色小镇语言景观研究——以环江柳浪咧小镇为例

Research on the Cultural Revitalization of Characteristic Towns from the Perspective of Linguistic Landscape—Taking the Liulanglie Town of Huanjiang County as an Example

在乡村振兴的背景下,特色小镇的建设具有重要意义。市集 + 民族节日是柳浪咧小镇发展高质量乡村文化的新路径,其呈现多语组合模式,汉语标牌占比较大,多语标牌的设置体现了国家政策和民族情怀的结合。文本内容展现了语言标牌的地域性与文化性。但仍存在语言景观的设计缺乏创新意识、语言景观与乡村环境不协调、语言景观维护与管理不到位等问题。文章根据这些问题针对性提出了优化路径,探究语言景观在特色小镇文化振兴中的现状的同时分析特色小镇文化振兴的策略和方法,以期推动乡村振兴。In the context of rural revitalization, the construction of characteristic towns holds significant importance. The research finds that “market + ethnic festival” is a new path for Liulanglie Town to develop high-quality rural culture, which exhibits a multilingual combination model with a relatively large proportion of Chinese signboards. The setting of multilingual signboards reflects the combination of national policies and ethnic sentiments. The textual content demonstrates the regional and cultural nature of the language signboards. However, there are still issues such as a lack of innovative design in language landscapes, incoordination between language landscapes and rural environments, and inadequate maintenance and management of language landscapes. Based on these issues, this paper proposes targeted optimization paths, explores the current situation of language landscapes in the cultural revitalization of characteristic towns, and analyzes the strategies and methods for cultural revitalization of characteristic towns, aiming to promote rural revitalization.