城市语言景观与城市形象提升策略的研究——以宜宾市茶文化宣传语为例

The Research of Urban Language Landscape and Strategies for Improving City Image—Taking the Slogans of Tea Culture in Yibin for Example

城市语言景观作为城市公共空间所有语言和文字的具体呈现,彰显着语言景观的信息功能和象征功能,对塑造城市形象具有重要意义。宜宾是世界茶叶的发源地之一,还是中国早茶之乡,宜宾市茶文化宣传语作为城市语言景观参与塑造城市形象。本文通过对宜宾市茶文化宣传语的内容和修辞的分析,达到对宜宾市茶文化宣传语的认识,发现茶文化宣传语潜移默化地影响着宜宾市城市形象的表达。Urban language landscape, which is the specific manifestation of all languages and characters in urban public space, exhibits the information and symbolic functions of language landscape and holds great significance for shaping the city image. Yibin, as one of the birthplaces of tea and the hometown of spring tea in China, has its tea culture slogans participating in shaping the city image as urban language landscapes. This thesis analyzes the content and rhetoric of Yibin City’s slogans of tea culture to gain an understanding of them. It is found that these slogans subtly influence the expression of Yibin City’s city image.