国内旅游发展绩效评价研究述评

Review of Domestic Research on the Performance Evaluation of Tourism Development

近年来随着世界旅游经济的迅速发展,旅游发展的绩效评价也显得尤为重要。通过国内旅游发展的绩效评价文献研究,总结了近年来国内旅游发展绩效研究在指标选取,评价内容,评价方法方面的一些研究成果,并指出了国内旅游发展绩效评价研究指标选取计算性较差,主观干扰性强,评价方法有待改进的一些研究不足,在此基础上提出了未来的旅游发展绩效评价研究可以使用熵权法,云模型等定性与定量相结合的研究方法减少对主观因素的依赖。

In recent years, with the rapid development of world tourism economy, the performance evalua-tion of tourism development also becomes very important. In this article, through the literature research of the development of domestic tourism performance evaluation, we summarized some of the research results of the performance of domestic tourism development in recent years in index selection, evaluation content, evaluation method, and pointed out the research of the performance evaluation of the domestic tourism development has some defects;for example the index selection is poor computational, subjective interference is strong, and evaluation methods need to be improved. Based on the performance evaluation of the domestic tourism research, we put forward that, in the future research we can use the entropy weight method and the research method using cloud mode with the combination of qualitative and quantitative as reducing the reliance on the subjective factors.