西部民族地区文化旅游产业政策工具的选择偏好研究——基于贵州民族地区的文本分析

Research on the Preference of Policy Tools for Cultural Tourism Industry in Western Minority Areas—Based on the Text Analysis of Guizhou Ethnic Areas

文化旅游产业政策工具作为反映政府价值和战略走向的有效途径,是政策目标和效果之间的桥梁,是实现产业繁荣发展的有效方式。本研究运用内容分析法,对2009~2018年贵州民族地区文化旅游产业政策运用现状进行分析,从政策工具和产业价值链的维度,刻画地方政府在文化旅游产业政策上的着力点,探讨当前政策工具运用的协调性,挖掘政策供给与产业市场需求之间的缝隙,进而提出优化建议。研究发现,当前文化旅游产业政策中,环境型政策工具使用过泛,供给型政策工具部分角色弱化、需求型政策工具大幅缺位,以及文化旅游产业价值链各阶段分布不均衡等问题,最后从政策工具结构、政府角色角度提出了优化路径。

As an effective way to reflect the government’s value and strategic trend, the political tool of cultural tourism industry is the bridge between the political goal and political effect, and it is an effective way to realize the prosperity and development of the industry. In this study, we used content analysis method to analyze the current status of the cultural tourism industry political application in Guizhou’s ethnic regions from 2009 to 2018. We analyzed it from the dimension of the political tools and industrial value chain, depicted local governments focus on the cultural tourism industry policy, discussed the coordination of the political tools, digged the gaps between the mining political supply and market demand, and then put forward the optimization suggestions. In the current cultural tourism industrial policy, we found that, environmental policy tools have been used too extensive, supply-based policy tools were partially weakened, the demand-based policy tools have been largely absent, and the uneven distribution of cultural tourism industry value chain in different stages. In response to the above issues, we proposed an optimization way from the perspective of policy tool structure and political role.