摘要
本文首先介绍了潮玩公司泡泡玛特。其次,计算和分析潮玩公司泡泡玛特2017至2020年度报告中的财务数据总结出公司的盈利状况,包括营业收入、净利润、毛利率、净资产收益率和营业利润率指标。然后根据经济指标分析结果,找出公司持续盈利能力主要原因和存在的问题。最后以盈利的原因和问题为指导,提出泡泡玛特可持续盈利的主要对策。
This article first introduces Life Style company POP MART. Secondly, it calculates and analyzes the financial data of annual reports of POP MART between 2017 and 2020 and summarizes the com-pany’s profit situation, including operating income, net profit, gross profit rate, return on equity and operating profit rate indicators. Then, according to the analysis results of economic indicators, it finds out the main reasons and existing problems of the company’s sustainable profitability. Finally, with the guidance of the reasons and problems of profitability, it puts forward the main countermeasures of sustainable profitability of POP MART.
出处
《现代管理》
2021年第7期736-742,共7页
Modern Management
