企业家精神与商业模式创新研究——以乐美公司为例

Research on Entrepreneurship and Business Model Innovation—Taking Lemei Company as an Example

我国改革开放40年来,经济发展迅速,尤其是各类企业得以蓬勃成长,同时也造就了一大批知名企业家以及具有持续创新和模仿能力的企业家精神。企业是否能延续,在很大程度上取决于企业能否对商业模式进行创新。企业家精神对于商业模式的创新有着重要的促进作用。然而,具有企业家精神的乐美公司先后实施的两次商业模式创新却产生不同的结果,本文以乐美公司为例,将企业家精神分为创新精神和冒险精神,并对区分效率和新颖性的商业模式创新的框架及其特征进行了探索性研究。分析结果表明:创新精神对效率型商业模式创新具有积极作用,而冒险精神对新颖型商业模式创新具有积极作用;同时,效率型商业模式创新具有目标相对可期、风险相对小(形容词),而新颖型商业模式创新则具有目标相对不可期、风险相对较大的内涵特征。基于研究结论,本文进一步地对企业家精神促进商业模式创新与发展提出相应的建议。

Over 40 years of China’s reform and opening up, many kinds of enterprises have rapidly developed and a large number of well-known entrepreneurs and entrepreneurship with continuous innovation and imitation ability have been created. Whether enterprises can get sustained development depends largely on their innovation business models. Entrepreneurship plays an important role in promoting the innovation of business models. Taking Lemei Company as an example, this paper divides entrepreneurship into innovation spirit and adventure spirit, and conducts exploratory re-search on the framework of distinguishing efficiency and novelty business model innovation and its characteristics. The analysis results show that the innovative spirit has a positive effect on the innovation of the efficient business model, while the adventurous spirit has a positive effect on the innovation of the novelty business model;at the same time, the efficient business model innovation has a relatively expectable goal and a relatively small risk, while the novelty business model inno-vation has a relatively unexpected goal and a relatively high risk. Based on the conclusion of the study, this paper puts forward some suggestions on how entrepreneurship promotes the innovation and development of business model.