消费者视角下食品商店空间布局合理性研究——以云南省弥勒市虹溪镇为例

Research on the Rationality of Food Store Space Layout from the Perspective of Consumers—Taking Hongxi Town, Mile City, Yunnan Province as an Example

近年来,不少经济学者将投资、消费、出口作为是带动经济发展的三驾“马车”。随着我国经济的不断发展,人们的消费水平以及消费需求也在日益提升。其中食品消费为我国消费支出中的重要组成部分,但不同消费群体的消费观念及消费水平之间存在较大差距,农村居民明显低于城镇居民。农村居民虽然有日益提升的消费需求和消费倾向,但受到所处经济条件和消费环境的影响,导致实际消费水平较低。本研究基于消费者视角,以虹溪镇为研究案例地,实地问卷调查与参与式访谈获取一手数据,应用洛伦兹曲线揭示虹溪镇的食品商店空间分布,再运用赫夫模型识别三个食品商店购物区对消费者的吸引力大小,探讨虹溪镇食品商店的布局合理性。

In recent years, many economists regard investment, consumption and export as the three “carriages” that drive economic development. With the continuous development of China’s economy, people’s consumption level and consumption demand are also increasing. Among them, food consumption is an important part of China’s consumption expenditure, but there is a large gap between the consumption concept and consumption level of different consumer groups, and urban residents are significantly lower than urban residents. Although urban residents have increasing consumption demand and consumption tendency, the actual consumption level is low due to the impact of the consumption environment. Based on the perspective of consumers, this paper takes Hongxi town as the research case, carries out questionnaire survey and participatory interview, obtains first-hand data, uses Lorentz curve to reveal the spatial distribution status of food stores in Hongxi Town, and then uses Heff model to identify the attraction of three food store shopping areas to consumers, and discusses the rationality of the layout of food stores in Hongxi town.