碳达峰、碳中和政策及对服装绿色消费的启示

Carbon Peaking, Carbon Neutrality Policy and Its Implications for Green Clothing Consumption

为推动服装绿色消费,促使纺织服装产业向绿色低碳方向发展,助力“碳达峰”与“碳中和”目标的实现,本文首先对相关政策进行梳理,借助MAXQDA软件对24项涉及纺织服装或绿色消费的“双碳”政策进行质性分析,提炼出具有7个维度的绿色消费供给层面、具有4个维度的绿色消费行为层面与具有3个维度的绿色消费调控层面。随后对服装绿色消费现状进行分析,结合“双碳”政策提出促进服装绿色消费的建议。研究表明服装绿色消费供给不足、服装绿色消费行为的践行存在一定阻碍与困难、服装绿色消费调控尚不到位。未来应设定积极的经济政策鼓励企业增加服装绿色消费产品与服务供给,增强服装绿色消费的便利性和可行性,加强命令性规范对服装绿色消费的监督作用,针对企生产者与消费者双方设定具体且切实可行的监管约束、激励支持、教育引导政策,厚植绿色可持续理念,培育绿色生产生活方式。

In order to promote green clothing consumption, promote the development of the textile and ap-parel industry in the direction of green and low-carbon, and help achieve the goals of “carbon peak” and “carbon neutrality”, the relevant policies are firstly sorted out, and the qualitative analysis of 24 “double carbon” policies involving textile and apparel or green consumption is carried out with the help of MAXQDA software. The green consumption supply level with 7 dimensions, green consumption behavior level with 4 dimensions and green consumption regulation level with 3 dimensions are extracted. Then the status quo of green clothing consumption is analyzed, combined with the “double carbon” policy to promote green clothing consumption suggestions. The research shows that the supply of green clothing consumption is insufficient, there are obstacles and difficulties in the practice of green clothing consumption behavior, and the regulation of green clothing consumption is not in place. Positive economic policies should be set to encourage enterprises to increase the future green clothing consumer products and services, enhance the convenience and feasibility of green clothing consumption, strengthen the supervision function of imperative norms to green clothing consumption;Specific and feasible regulatory constraints, incentives and support, education and guidance policies should be set for both enterprises, producers and consumers to foster green sustainable concepts and green production and life styles.