数字化转型对零售企业商业模式创新的影响——基于企业内部能力和外部环境双重视角

The Impact of Digital Transformation on Re-tail Enterprise Business Model Innovation—Based on Perspectives of Internal Capabilities and External Environment of Enterprise

数字化转型是零售企业突破自身发展瓶颈的必然选择,也是其迎合数字时代潮流实现变革创新的必然结果。本文在126家民营零售企业数据的基础上,兼顾企业内部能力和外部环境双重视角,探索并验证了数字化转型对零售企业商业模式创新的影响机制。研究结果表明,数字化转型有利于驱动零售企业商业模式创新;动态能力在数字化转型与零售企业商业模式创新之间起中介作用;营商环境在数字化转型与零售企业商业模式创新之间起正向调节作用。因此,应加快零售行业数字化转型步伐,驱动零售企业商业模式革新,进而促进零售行业高质量发展。

Digital transformation is an inevitable choice for retail enterprises to break through their own development bottlenecks, and it is also an inevitable result of adapting to the trend of the digital era and achieving transformation and innovation. Based on data from 126 private retail enterprises, this article explores and verifies the impact mechanism of digital transformation on business model innovation of retail enterprises, taking into account both internal capabilities and external environment perspectives. The research results indicate that digital transformation is beneficial for driving business model innovation in retail enterprises;Dynamic capabilities play a mediating role between digital transformation and retail enterprise business model innovation;the business environment plays a positive regulatory role between digital transformation and retail enterprise business model innovation. Therefore, it is necessary to accelerate the pace of digital transformation in the retail industry, drive the innovation of retail enterprise business models, and promote high-quality development of the retail industry.