数字媒体提升乡村文化传播力研究

Study on the Promotion of Rural Cultural Communication by Digital Media

党的十八大以来,农村基础设施的建设加快,村一级基本覆盖了宽带互联网,村级公路、物流下乡等建设也卓有成效,乡村正成为投资兴业的热土。党的十九大报告首次提出乡村振兴战略,在乡村振兴的过程中,文化发展与文化产业的建立是乡村重要的经济发展转折点,例如打造特色文化小镇或开展文旅融合等模式,促进乡村经济的发展,这就需要深挖乡村文化内容,创新宣传载体,扩大传播力度和影响力,来促进乡村文化产业的发展与进步。随着数字媒体技术地不断创新,数字平台已经取代了传统媒体成为了重要的信息传播平台,具有更强的信息传播功能,能够有效地服务多类信息传播需求,同时也会成为乡村文化振兴传播的关键载体。在阐释数字媒体优势的基础上,探寻乡村文化振兴最优化的传播方式;剖析数字媒体在提升乡村文化振兴传播力上的应用现状,寻找数字媒体提升乡村文化振兴传播力影响的工作路径。

Since the 18th National Congress of the Communist Party of China, the construction of rural infrastructure has accelerated, broadband Internet has been basically covered at the village level, and the construction of village-level roads and logistics to the countryside has also been effective, and the countryside is becoming a hot land for investment and business. In the process of rural revitalization, cultural development and the establishment of cultural industries serve as an important turning point for rural economic development. For example, to build characteristic cultural towns or carry out cultural and tourism integration models to promote the development of rural economy, it is necessary to dig deep into rural cultural content, innovate propaganda carriers, and expand communication and influence, and promote the development and progress of rural cultural industry. With the continuous innovation of digital media technology, digital platform has replaced traditional media and become an important information communication platform. With stronger information communication function, digital platform can effectively serve the needs of various types of information communication, and will also become a key carrier for the revitalization and communication of rural culture. On the basis of explaining the advantages of digital media, it explores the optimal communication mode of rural culture revitalization;Analyze the application status of digital media in improving the communication power of rural culture revitalization, and find the working path of digital media in improving the communication power of rural culture revitalization.