基于在线评语分析的员工满意度影响因素研究

A Study on the Factors Influencing Employee Satisfaction Based on Online Review Analysis

华为技术有限公司,一家具有高度国际化特征的公司,面临着全球员工满意度的挑战。本研究以Glassdoor网站上华为国际员工的评语为研究对象,运用潜在狄利克雷分配模型(LDA)结合马斯洛的需求层次模型与赫兹伯格的双因素理论,对员工满意度及其影响因素进行了深入分析。基于华为企业的发展现状,筛选出关键员工满意度主题。通过探索性分析法,本研究揭示了个人职业发展和工作环境在激励和保健方面的双重属性。此外,本文首次将“毕业生友好度”作为员工满意度的研究维度,发现其对国际员工满意度具有显著影响。研究结果表明,工作满意度变量对于提升国际员工的满意度具有重要作用,对于华为及其同行的跨国企业具有实践指导价值。本文亦指出了研究的局限性,并为未来的相关研究提供了方向。Huawei Technologies Co., Ltd., a company with a high degree of internationalization, faces the challenge of global employee satisfaction. This study takes the reviews on Glassdoor of Huawei’s international employees as the research object, using the Latent Dirichlet Allocation (LDA) model combined with Maslow’s Hierarchy of Needs and Herzberg’s Two-Factor Theory to conduct an in-depth analysis of employee satisfaction and its influencing factors. Based on the development status of Huawei Enterprises, key themes of employee satisfaction are selected. Through exploratory analysis, this study reveals the dual attributes of personal career development and work environment in both motivational and hygiene aspects. Furthermore, this paper pioneers the dimension of “friendliness to graduates” as a theme in the study of employee satisfaction, and finds that it has a significant impact on the satisfaction of international employees. The research results indicate that the variable of job satisfaction plays an important role in enhancing the satisfaction of international employees, which has practical guidance value for Huawei and its peers in multinational enterprises. This paper also points out the limitations of the study and provides directions for future related research.