期刊文献+

服装“云商”模式发展策略 被引量:1

The Development Strategies of Clothing Cloud Business Model
下载PDF
导出
摘要 快速发展的服装电子商务与传统的服装销售模式各具优势,基于线上线下多渠道融合的“云商”模式是未来服装销售的发展趋势。本文探讨了实现服装网络销售与传统实体店面销售协调的发展路径,以及相应的价格和非价格策略。给出了传统零售商如何正确分析内外部竞争环境,结合自身发展情况选择合适的发展路径,以及如何制定全面科学的价格和非价格策略体系的方法。 The rapid development of apparel e-commerce and traditional clothing sales model has their own advantages. Based on online multi-channel integration which is called “Cloud” model is the development trend of future clothing sales. This paper discusses the path to achieve coordinated development of apparel sales and traditional physical store sales, as well as the pricing strategy and non-price strategies. It gives suggestions on how these traditional retailers should correctly analyze internal and external competitive environment, combine with its own development situation to choose the right path, and develop a comprehensive scientific method system of price and non-price strategy.
作者 王文兴 Wenxing Wang(Economics and Management College,Zhongyuan University of Technology,Zhengzhou)
出处 《现代市场营销》 2013年第4期46-49,共4页 Modern Marketing
基金 河南省软科学研究项目,项目批准号:122400450378 河南省教育厅科学技术研究重点项目,项目批准号:12A630060。
关键词 服装 云商模式 电子商务 Clothing Cloud Business Model Electronic Commerce
  • 相关文献

参考文献3

二级参考文献23

  • 1李先国,凤陶.产生渠道冲突的原因探析[J].商讯(商业经济文荟),2005(1):52-56. 被引量:21
  • 2Chiang W K, Chhajed D and Hess J D. Direct marketing, indirect profits: A strategic analysis of dual-channel supply chain design. Management Science, 2003, 49(1): 1-20.
  • 3Chen K Y, Kaya M and Ozer O. Dual sales channel management with service competition. Man- ufacturing & Service Operations Management, 2008, 10(4): 654-675.
  • 4Kurata H, Yao D Q and Liu J J. Pricing policies under direct vs. indirect channel competition and national vs. store brand competition. European Journal of Operational Research, 2007, 180(6): 262-281.
  • 5Cattani K, Gilland W, Heese H S, et. al. Boiling frogs: Pricing strategies for a manufacturer ~ adding a direct channel that competes with the traditional channel. Production and Operations Management, 2006, 15(1): 40-56.
  • 6Cai G G, Zhang Z G and Zhang M. Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes. International Journal of Production Eco- nomics, 2009, 117(1): 80-96.
  • 7Huang W and Swaminathan J M. Introduction of a second channel: Implications for pricing and profits. European Journal of Operational Research, 2009, 194(1): 258-279.
  • 8McGuire T W and Staelin R. An industry equilibrium analysis of downstream vertical integration. Marketing Science, 1983, 2(2): 161-91.
  • 9Swaminathan J M and Tayur S R. Models for supply chains in E-busines. Management Science, 2003, 49(10): 1387-1406.
  • 10Granot D and Sosic G. Formation of alliances in internet-based supply exchanges. Management Science, 2005, 51(1): 92-105.

共引文献10

同被引文献3

引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部