供给侧改革背景下钢铁电商闭环盈利模式的研究

Research on Closed-Loop Profitability of Steel E-Commerce against the Background of Reform of the Supply Front

经济结构转型以来,中国钢铁行业持续低迷,催生了众多新的发展模式,其中,2015年发展钢铁电商最为显眼。在供给侧改革背景下,随着钢铁电商的快速发展,线上业务对接整个传统贸易链条已成为行业发展共识。按照交易逻辑与顺序划分,电商服务应具备交易模块、资讯数据模块、仓储物流模块及供应链金融与支付牌照模块。随着四大模块的完备建立,电商平台既可以实现以销定产新格局以及钢铁行业生态系统升级,同时也有效实现了信息流与资金在平台自身的循环传播,最大化提升平台价值与盈利潜能。

Since the transformation of the economic structure, the steel industry of China has been experi-encing a continuous downturn which nurtured a number of new development patterns, of which the most prominent one in 2015 is Steel E-Commerce. Under the background of reform of supply side, with the rapid development of Steel E-Commerce, it is the consensus of the whole industry that online business matches the entire traditional trade chain for future development. According to the logic and sequence of transactions, E-Commerce service should be composited of trading module, information data module, warehousing and logistics module and supply chain finance and payment license module. With comprehensive establishment of four modules, E-Commerce platform cannot only realize the new pattern of “production by order” and the upgrading of the ecological system for steel industry, but also the circulating of the information and capital flows in the platform itself, which can maximize the value and profit potentials of the platform.