电商时代下茶产业发展探究

Exploration on the Development of Tea Industry in the Era of E-Commerce

茶叶历史源远流长,具有深厚的文化底蕴,占据广大的市场。随着时代的发展,传统的销售模式已经不足以满足市场需求,电商平台的创建,给茶叶市场带来了新的发展机遇和挑战。本文在电商时代背景下探究茶产业发展策略,分析当前的销售模型,茶叶与电商平台结合的优势,分析潜在问题并制定发展策略。

Tea has a long history and profound cultural heritage, occupying a vast market. With the development of the times, the traditional sales model is no longer enough to meet the market demand. The establishment of e-commerce platform has brought new development opportunities and challenges to the tea market. This paper explores the development strategy of tea industry under the background of e-commerce era, analyzes the current sales model, and the advantages of combining tea with e-commerce platform, analyzes potential problems and formulates development strategies.