摘要
在当今社会,环保和可持续发展已经成为了全球关注的热点话题。在校园内,二手交易平台作为一个新兴的商业模式,正在逐渐得到广泛的认可和接受。当前在铜陵学院内部没有一个规范统一且被广泛接受的二手交易平台,现有的高校二手物品平台多以“卖家”角色呈现于交易中,可能存在大量的学生挤压平台运行、商品质量参差不齐以及随意收费等问题。为解决这些问题,本文针对校内买卖二手闲置实体店的构建路径进行了研究和分析,并提出了一系列良性运行策略,深入探讨了这种商业模式的可行性。通过这一系列的研究和策略制定,旨在为高校学生提供一个高效、便捷、安全的线下二手交易环境,促进资源的循环利用,同时为学生节省开支,实现经济和环境的双重效益。In today’s society, environmental protection and sustainable development have become a hot topic of global concern. On campus, the second-hand trading platform, as an emerging business model, is gradually being widely recognized and accepted. At present, Tongling University does not have a standardized and widely accepted second-hand trading platform. The existing second-hand goods platforms in colleges and universities are mostly presented in the role of “sellers” in the transaction, and there may be a large number of students squeezing the platform, uneven quality of goods, arbitrary charges, and other problems. In order to solve these problems, this paper studies and analyzes the construction path of second-hand and idle physical stores on campus, puts forward a series of benign operation strategies, and deeply discusses the feasibility of this business model. Through this series of research and strategy formulation, the aim is to provide an efficient, convenient, and safe offline second-hand trading environment for college students, promote the recycling of resources, save expenses for students, and achieve double benefits for economy and environment.
出处
《现代市场营销》
2024年第4期130-136,共7页
Modern Marketing