数字医疗平台服务模式优化路径研究

Research on Service Mode Optimization Path of Digital Medical Platform

数字医疗平台可以极大地满足用户对医疗服务的需求。本文以数字医疗平台用户为研究对象,介绍了数字医疗平台发展现状、数字医疗平台服务模式的特征与类型、数字医疗平台的优势与作用、至今存在的问题以及平台未来发展趋势的展望。同时设计问卷对数字医疗平台服务模式进行调查研究,提出了数字医疗平台使用意愿影响因素相关假设,并进行基于结构方程模型的实证分析,最后,提供数字医疗平台服务模式优化建议以及平台发展对策与建议。

Digital health platforms can greatly meet the needs of users for medical services. Taking digital medical platform users as the research object, this paper introduces the development status of dig-ital medical platform, the characteristics and types of digital medical platform service models, the advantages and functions of digital medical platform, the existing problems so far, and the prospect of future development trend of the platform. At the same time, a questionnaire is designed to inves-tigate and study the service model of the digital medical platform, and the relevant hypotheses of the influencing factors of the willingness to use the digital medical platform are put forward, and the empirical analysis based on the structural equation model is carried out, and finally, the opti-mization suggestions of the service model of the digital medical platform and the countermeasures and suggestions for the development of the platform are provided.