浅析电子商务的发展现状及存在的问题和建议

Study on the Development Status, Existing Problems and Suggestions of Electronic Commerce

随着中国经济的发展和计算机信息网络的普及应用,人们的生活方式及消费观念发生了极大转变,中国电子商务应运而生。其以方便快捷的优势,如雨后春笋般发展迅速,成功将传统商业模式转型为适应时代发展的现代商务模式。本文从电子商务的领军企业——阿里巴巴入手,通过综合分析其发展现状及在发展过程中存在的问题,提出相关建议。

With the development of Chinese economy and the popularization and application of computer information network, people’s life style and consumption concept have changed greatly. China’s e-commerce emerged as the times require with its convenient and rapid advantages, which is like bamboo shoots with rapid development after a spring rain. The traditional business model has been successfully transformed into a modern business model adapted to the development of the times. In this paper, the author has a case study of Alibaba, which is a leader in Chinese e-commerce. Through the comprehensive analysis of its development status and problems in the development process, we put forward relevant suggestions.