外卖平台企业组织支持感与零工从业者忠诚度关系研究

Research on the Relationship between Perceived Organizational Support and Gig Workers’ Loyalty of the Take-Out Platform Enterprises

零工经济的蓬勃发展为我国经济提供了巨大的推力作用,但随之而来的流动率高、服务质量难以保证等问题也反映了零工从业者缺乏对平台组织的归属感与忠诚度。本文基于社会交换理论,探究外卖平台企业组织支持感对零工从业者忠诚度的影响效应和边界条件,通过对332份调查数据进行分析,结果发现:外卖平台企业组织支持感三维度(工作支持、价值认同、关心利益)均正向影响零工从业者忠诚度;工作嵌入在其中起到了部分中介作用;工作不安全感负向调节价值认同与工作嵌入之间的关系。据此,本文为平台企业管理实践中提高零工从业者忠诚度、归属感以及服务质量等提出相应的建议。

The booming development of gig economy has provided a great push for China’s economy, but the consequent problems such as high turnover rate and difficulty in ensuring service quality also reflect the lack of belonging and loyalty of gig workers to platform organizations. Based on the social exchange theory, our research explores the influence and boundary conditions of take-out platform enterprise perceived organizational support for gig worker’s loyalty, and based on the 332 survey data, the results showed that: three dimensions of take-out platform enterprise perceived organizational support (job support and value identification, concerned about the interests) affect the gig worker’s loyalty;Job embedding plays a part of mediating role;Job insecurity negatively moderates the relationship between value identification and job embeddedness. Accordingly, this research puts forward corresponding suggestions for improving the loyalty, sense of belonging and service quality of gig workers in the management practice of platform enterprises.