双渠道供应链定价策略研究述评

Review on Pricing Strategy of Dual Channel Supply Chain

文章选取双渠道供应链定价决策的相关文献,首先描述构建渠道间的需求函数,接着从消费者敏感因素、双渠道产品的差异性、渠道竞争因素决策和公平关切下的定价研究等方面对国内外部分文献进行分析,最后分析相关研究的不足并提出研究展望。

This paper selects the literature related to the pricing decision of dual-channel supply chain, firstly describes the demand function of constructing channels, then analyzes some domestic and foreign literature from the aspects of consumer sensitivity factors, the difference of dual-channel products, channel competition factor decision and pricing research under the concern of fairness, and finally analyzes the shortcomings of relevant research and puts forward the research prospect.