算法推荐下的网络舆情法治化建设

Rule of Law Construction of Network Public Opinion under Algorithm Recommendation

随着互联网经济发展,网络舆情借助微博、微信等新兴传播媒介,制造和衍生出各类网络传播的表现形态,成为了网络空间意识形态斗争的一种新形式。特别是随着算法推荐技术的不断推进,网络舆情以大数据为依托,通过同质化的信息推送,利用有害网络信息和网络杂音,影响网络用户的理性判断,导致网络空间衍生出大量的失范行为,严重影响了网络空间的法治化建设。如何对算法推荐下的网络舆情进行有效引导,强化网络舆论导向,构建良好法治化网络环境,成为网络舆情治理工作中的一项重要任务。

With the development of the Internet economy, online public opinion, with the help of emerging media such as Microblog and WeChat, has created and derived various forms of online communication, and has become a new form of ideological struggle in cyberspace. Especially with the continuous advancement of algorithm recommendation technology, network public opinion relies on big data, uses harmful network information and network noise through homogeneous information push, and affects the rational judgment of network users, resulting in a large number of abnormal behaviors in cyberspace, which has a serious impact on the construction of the rule of law in cyberspace. How to effectively guide the network public opinion under the algorithm recommendation, strengthen the guidance of network public opinion, and build a good legal network environment has become an important task in the network public opinion governance.