用户部分多归属下产能分享平台定价决策优化研究

Research on Pricing Decision Optimization of Capacity Sharing Platform under User Partial Multi-Homing

随着共享经济的发展,将制造企业的闲置资源进行产能分享成了新的发展趋势。为提高竞争环境下产能分享平台的效益,研究了用户在部分多归属下产能分享平台的定价策略。通过建立双寡头市场模型,综合考虑网络外部性、用户多归属、服务水平等影响因素,探索竞争市场下产能分享平台的定价策略。通过分析发现:产能分享平台对一侧用户的定价与交叉网络外部性成反比;基础服务水平与平台定价、平台利润无关;增值服务水平与本平台的定价成正比,而与竞争平台定价成反比;平台增值服务水平存在使本平台利润最高与竞争平台利润最低的最优值。

With the development of sharing economy, it has become a new trend to share the idle resources of manufacturing enterprises. In order to improve the efficiency of capacity sharing platform under competitive environment, the pricing strategy of capacity sharing platform under partial multi-ownership is studied. Through the establishment of duopoly market model, comprehensive consideration of network externality, user multi-homing, service level and other factors, explore the pricing strategy of capacity sharing platform in competitive market. It is found that the pric-ing of capacity sharing platform to one user is inversely proportional to the cross-network externality. The level of basic service has nothing to do with platform pricing and platform profit. The level of value-added service is directly proportional to the pricing of the platform, and inversely proportional to the pricing of the competitive platform;The value added service level of the platform has the optimal value which makes the platform have the highest profit and the competition platform has the lowest profit.