数智时代下无人零售的发展困境和对策研究

Research on the Development Dilemma and Countermeasures of Unmanned Retail in the Era of Digital Intelligence

无人值守商店AmazonGo推出以来,零售业掀起了“无人”风潮,无人零售备受关注。伴随着5G、大数据、人工智能等技术的发展,数字智能时代下无人零售应用高新智能技术、节约人工成本,其自动化的购物体验和便捷的消费方式深受消费者喜爱。本文通过SWOT分析,对无人零售发展现状进行总结,得出无人零售目前发展在物流服务质量、商品货损、操作便利性以及企业竞争四方面存在一定的困境。在此基础上,提出解决问题的对策,即应用智慧物流,提高物流服务质量;加快设备换代升级,降低货损率;简化支付结算方式,提升操作便利性;打造核心能力,扩大外部资源合作,为无人零售发展提供借鉴。

Since the launch of the unattended store AmazonGo, the retail industry has set off a “unmanned” trend, and the unmanned retail industry has attracted much attention. With the development of 5G, big data, artificial intelligence and other technologies, unmanned retail in the digital intelligence era applies high and new intelligent technology and saves labor costs, and its automated shopping experience and convenient consumption mode are deeply loved by consumers. Through SWOT analysis, this paper summarizes the development status of unmanned retail, and concludes that the current development of unmanned retail has some difficulties in four aspects: logistics service quality, commodity loss, operation convenience and enterprise competition. On this basis, the countermeasures are put forward to solve the problem, namely, apply intelligent logistics, improve logistics service quality, accelerate the equipment upgrading, reduce the cargo loss rate, simplify the payment and settlement method, improve the convenience of operation, build core capabilities, and expand the cooperation of external resources, to provide reference for the development of unmanned retail.