网络舆情下大学生文化自信认知态度现状的实证研究

An Empirical Study on the Current Situation of College Students’ Cognitive Attitudes towards Cultural Confidence in the Context of Online Public Opinion

互联网技术快速发展,网络媒介的普遍运用和多样化发展正在悄然塑造着高校大学生的世界观、人生观和价值观。作为新时代的大学生,传承优秀文化、增强文化自信是坚定理想信念,建设文化自信强国的重要推动力量。因此,本文运用Python爬虫软件,从微博中获得了与“大学生”、“文化自信”主题相关的海量网络文本数据,运用ROSTCM6和ROSTEA分析软件,对与文化自信相关的内容展开了质性、定量分析,以此来探索大学生文化自信认知态度的现状。并通过问卷调查法以随机抽样的24所上海高校进行调查,探索高校学生文化自信认知态度的现状。对研究结果进行总结,探析大学生文化自信认知态度的长处和不足,对提升高校学生文化认同、强化国家互联网监管、创新高效思政教育模式、落实新媒体平台责任等有针对性的建议。

With the rapid development of internet technology, the widespread use and diversified development of internet media are quietly shaping the world outlook, outlook on life, and values of college students. As college students in the new era, inheriting excellent culture and enhancing cultural self-confidence are important driving forces for strengthening ideals and beliefs and building a strong country with cultural self-confidence. Therefore, this article uses Python crawler software to obtain massive online text data related to the topics of “college students” and “cultural confidence” from Weibo. Using ROSTCM6 and ROSTEA analysis software, it conducts qualitative and quantitative analysis of content related to cultural confidence, to explore the current situation of college students’ cultural confidence. A questionnaire survey was conducted among 24 randomly selected universities in Shanghai to explore the current situation affecting college students’ cultural self-confidence. Summarize the research results, explore the strengths and weaknesses of college students’ cultural self-confidence and cognitive attitudes, and provide targeted suggestions for improving college students’ cultural identity, strengthening national Internet regulation, innovating efficient ideological and political education models, and implementing new media platform responsibilities.