碳交易政策下考虑消费者低碳偏好的再制造产品定价决策

Pricing Decision of Remanufactured Products Considering Low Carbon Preference of Consumers under Carbon Trading Policy

在碳交易政策和考虑消费者低碳偏好的背景下,本文以一个制造商、一个零售商和一个回收商组成的供应链为研究对象,构建了集中决策和分散决策的Stackeberg博弈定价模型,分析碳交易政策下碳交易价格和消费者低碳偏好对零售价以及供应链利润的影响。研究表明:随着碳交易价格的增加,供应链总碳排放量会降低,集中决策的总利润会降低,分散决策下制造商的利润会随着碳交易价格的增加而增加,零售商的利润与之相反。

In the context of carbon trading policy and consideration of consumers’ low-carbon preferences, this paper takes a supply chain consisting of a manufacturer, a retailer and a recycler as the research object, constructs Stackeberg game pricing model with centralized decision-making and decentralized decision-making, and analyzes the impacts of carbon trading price and consumers’ low-carbon preferences on retail prices and supply chain profits under carbon trading policy. The research shows that with the increase of carbon trading price, the total carbon emissions of supply chain will decrease, the total profit of centralized decision-making will decrease, and the profit of manufacturers under decentralized decision-making will increase with the increase of carbon trading price, while the profit of retailers is on the contrary.