基于生态位理论的环渤海邮轮母港竞合研究

Research on the Competitive Cooperation of Cruise Home Ports around the Bohai Sea Based on Ecological Niche Theory

近年来,环渤海区域邮轮旅游发展迅速,邮轮母港的发展是区域邮轮经济发展的重中之重,无序的竞争会导致资源的浪费,竞合发展能实现合作共赢。本文基于生态位理论,通过实证分析对环渤海区域邮轮母港的生态位进行测评,研究结果表明,天津国际邮轮母港的综合生态位最高,青岛国际邮轮母港综合生态位位列第二,大连港国际邮轮中心的综合生态位最低,三大邮轮母港不同维度的生态位大小各不相同。基于结论,提出生态位泛化和特化、扩充、错位分离、协同发展竞合策略,促进环渤海邮轮母港可持续共荣发展。

In recent years, cruise tourism in the Bohai Rim region has developed rapidly. The development of cruise home port is the top priority of regional cruise economic development. Disorderly competition will lead to waste of resources, and competitive development can achieve win-win cooperation. Based on the theory of ecological niche, this paper evaluates the ecological niche of cruise home ports in the Bohai Sea region through empirical analysis. The research results show that Tianjin International Cruise home Port has the highest comprehensive ecological niche, Qingdao International Cruise home port ranks second, Dalian International Cruise Center has the lowest comprehensive ecological niche, and the ecological niche sizes of the three cruise home ports are different in different dimensions. Based on the conclusion, the strategies of niche generalization and specialization, expansion, dislocation separation and collaborative development are put forward to promote the sustainable and prosperous development of the cruise home port around the Bohai Sea.