碳税政策下考虑AI应用的平台供应链优化策略研究

Research on Platform Supply Chain Optimization Strategy Considering AI Application under Carbon Tax Policy

碳税政策下,文章考虑消费者环保意识和AI技术应用的影响,构建制造商和电商平台之间的Stackelberg博弈模型,分别研究平台未采用或者采用AI技术下制造商和平台的最优决策及相应利润。制造商减排生产,以转售模式加入平台,平台采用AI技术是否能实现制造商在利润和环境上的双赢?因此文章探究两种情形下的减碳水平和经济效益并作对比分析,证明在某种条件下应用AI技术将产生积极影响。研究结果为供应链的决策提供理论依据,对推动绿色供应链的可持续发展有着重要意义。

Under the carbon tax policy, this paper considers the impact of consumer environmental awareness and AI technology application. The paper studies the optimal decisions without or with AI technology by building the Stackelberg game model between manufacturers and e-commerce platforms. Manufacturers reduce emissions and join the platform in a resale model. Can the adoption of AI technology in the platform achieve a win-win situation for manufacturers in terms of profits and environment? Therefore, this paper explores the level of carbon reduction and economic benefits in two cases and makes a comparative analysis. It is proven that the application of AI technology under certain conditions will have a positive impact. The research results provide theoretical basis for supply chain decision-making and have important significance for promoting sustainable development of green supply chain.