靖远县农户枸杞种植意愿的SEM模型分析

SEM Model Analysis of Chinese Wolfberry Planting Intention of Farmers in Jingyuan County

本文对靖远县三镇(五合镇、东升镇和北滩镇)的312户枸杞种植户进行了问卷调查,调研收集到的数据利用统计学软件SPASS进行了初步的分析和处理、随后将数据导入利用AMOS软件搭建好的结构方程模型中,对调研数据进行了模型分析。分析出了影响靖远县农户枸杞种植意愿的四个主要因素,并相应地提出了一些提升农户枸杞种植意愿和积极性的合理化建议。

In this paper, 312 Wolfberry farmers in three towns of Jingyuan County (Wuhe Town, Dongsheng Town and Beitan Town) were investigated by questionnaire. The collected data were preliminarly analyzed and processed by statistical software SPASS. Then the data were imported into the structural equation model built by AMOS software, and the model analysis was carried out on the survey data. Four main factors influencing the planting intention of farmers in Jingyuan County were analyzed, and some reasonable suggestions were put forward to improve the planting intention and enthusiasm of farmers.