数字金融发展对企业声誉的影响研究——基于A股上市公司实证分析

Research on the Impact of Digital Finance Development on Corporate Reputation—Based on the Empirical Analysis of A-Share Listed Companies

数字金融蓬勃发展,渗透到千行百业,赋能实体经济。本文以A股上市公司作为研究样本,检验数字金融对企业声誉的影响效果以及作用机制。研究结果表明,数字金融发展有利于促进企业声誉提升,且在“共同富裕”战略下通过企业劳动收入份额提升形成作用路径。本文的研究结果拓展了数字金融发展的微观经济后果,同时在数字金融发展的背景下为企业声誉提升声誉提供了新路径。The rapid growth of digital finance has permeated various industries, empowering the real economy. This study examines the impact of digital finance on corporate reputation using A-share listed companies as a sample. The findings indicate that the development of digital finance positively influences the enhancement of corporate reputation, particularly through the mechanism of increasing the share of labor income under the “common prosperity” strategy. This research expands the understanding of the microeconomic consequences of digital finance and offers new pathways for improving corporate reputation in the context of digital financial development.