基于视频网站会员制相关问题的调查研究

Investigation and Research Based on the Related Issues of the Membership System of Video Websites

通过建立全面的调查框架,对所收集到的调差数据进行数据清洗,对样本的基本特征进行统计分析。采用描述性分析、列联分析等分析手段得到初步的结论。然后,对网络视频网站会员制现状与可接受度,进行定性和定量的分析。最后,利用SPSS通过主成分分析确定网络视频网站会员制可接受度的影响因素构建Logistic模型,探求对网络视频网站会员制可接受度最大的影响因素,调控各服务的权重比,并基于该模型完善网络视频网站会员制产品。

Through the establishment of a comprehensive survey framework, the collected adjustment data is cleaned, and the basic characteristics of the sample are statistically analyzed. Using descriptive analysis, contingency analysis and other analytical methods to get preliminary conclusions. Then, qualitatively and quantitatively analyze the current status and acceptability of the membership system of online video websites. Finally, SPSS was used to determine the influencing factors of the acceptability of online video website membership through principal component analysis to cons- truct a Logistic model, to explore the largest influencing factors on the acceptability of online video website membership, to control the weight ratio of each service, and based on this model Improve membership products for online video sites.